You are paying for clicks
from people who will never buy.
Generic ads agencies run generic ads. They optimise for clicks, not calls. They do not understand what an electrician actually needs from a lead.
We build campaigns that target homeowners in your area, push them to landing pages built for your specific services, and track what each pound of spend actually returns.
Wasted ad spend is not just annoying. It is a leak.
Most electricians who have tried Google ads say the same thing: spent £400, got three calls, one became a job. That is not the platform failing. That is the setup failing.
Poor targeting. Generic ad copy. Sending clicks to your homepage instead of a job specific landing page. No conversion tracking so you never know what worked.
Fix the setup and the same £400 delivers 8 to 12 qualified calls. The platform is not the problem.
What proper targeting looks like
Six components of a properly run electrical ads campaign.
Audience Targeting Built for Electricians
Homeowners in your service radius with properties over 20 years old. Landlords. Property managers. Not people clicking ads out of curiosity.
Dedicated Landing Pages Per Service
Not your homepage. A specific page for EICR testing in Sheffield, or EV charger installation in Croydon. Built to convert, not just rank.
Full Conversion Tracking
Phone calls, form fills, WhatsApp clicks. Every action tracked. You see cost per booked job, not just cost per click.
Negative Keyword Management
Removing the search terms that waste your budget. DIY searches. Students. People looking for jobs in electrician companies. Cleaned weekly.
Google Local Services Ads
Google guaranteed badge. Verified business. Appears above standard ads. Pay per lead, not per click. Set up and managed for you.
Weekly Performance Reports
Every Monday: impressions, clicks, calls, cost per lead. What is working, what we changed, what is planned next week.
How it works
Audit your current setup
We review what you have running, what it has returned, and what needs to change. If you have nothing running yet, we start from scratch with a clean brief.
Build campaigns and pages
Targeting, copy, landing pages per service area. Everything built before a single pound is spent. You approve it before launch.
Run, report, adjust
Weekly performance reviews. Fast adjustments. Every Monday you know exactly what your budget returned. Every change is logged and explained.
Common questions
What is the minimum ad spend you work with?
We typically recommend a minimum of £500 per month in ad spend on top of the management fee. Below that, the data takes too long to accumulate and results are inconsistent.
How long before I see results from paid ads?
Google ads can generate calls within the first week. Facebook ads typically take 2 to 4 weeks to optimise. We set expectations at onboarding based on your specific market.
Do you run both Facebook and Google or just one?
We recommend starting with Google Search ads for emergency and service calls, and adding Facebook later for quote request campaigns. We tell you what makes sense for your budget.
Can I see where my budget is going?
Yes. You have access to the ad accounts directly. We also send a plain English weekly report with every number that matters. No hiding behind jargon.
What if the ads are not performing?
We adjust within 7 days. Landing pages, targeting, copy, bidding strategy. We do not wait for the end of the month. Weekly reviews mean fast action.
Stop paying for clicks that never call.
Book a free call. We will look at your current setup and tell you exactly what it would take to run a profitable campaign for your area.
Get a Custom Quote